Xbox price cut to woo Japanese gamers.
Microsoft last night slashed the prices for the Xbox 360 game consoles in Japan, a very competitive market where the company has been struggling against rivals Nintendo and Sonny. The cheapest of the three models, Xbox 360 Arcade, will now cost £100.
"We have set the prices with hopes more people will be able to enjoy Xbox 360," Takashi Sensui, who heads Xbox operations in Japan, said at a Tokyo event to outline the company's year-end business strategy.
Microsoft has faced tough competition in the next-generation gaming machines from Nintendo, which has been recording booming sales with it's Wii game console, and also from Sony's PlayStation 3.
Microsoft has also said a 60-gigabyte Xbox 360 will be introduced in Japan at US$270, while the Xbox Elite, the top grade, will be reduced by 17percent from US$440 to US$370.
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